PC Jeweller Limited was incorporated on April 13, 2005 as a Private Limited Company as P Chand Jewellers Private Limited'. Further, name of the Company was changed to PC Jewellers Private Limited' on October 16, 2007 and PC Jeweller Private Limited' on December 9, 2009. The status was then converted into a Public Company on August 2, 2011, to which the name changed to PC Jeweller Limited'.
PC Jeweller Limited (PCJ) is one of the leading jewellery companies in India. The company offers a wide range of products including gold jewellery, diamond jewellery and other jewellery with a thrust on diamond jewellery and jewellery for weddings. Some of the Company's prominent jewellery collections are Anant, Dashavatar, Bandhan, Amour, Wedding Collection, Animal Collection, Folia Amoris, The Fluttering Beauty, Mens Collection, Hand Mangalsutra etc.
In March 2018, the Company has 92 showrooms in 75 cities, out of which 82 showrooms are company- owned and remaining 10 franchisee showrooms. One of the leading jewellery brands in the country, PCJ houses diverse collections in varieties of diamond, stones, gold, polki and kundan.
In addition to the sale of jewellery through its showrooms, the company also sells gold and diamond jewellery through online sales on its website. It also exports gold and diamond jewellery on a wholesale basis to international distributors in Dubai and Hong Kong.
During 2013, the company has invested Rs 175 crore to buy gold and diamond jewellery stocks for six new retail outlets, and proposes to infuse another Rs 225 crore next quarter for further expansion. During 2014, the company has incorporated a new wholly owned subsidiary namely 'Transforming Retail Private Limited'.
During 2015, the company signed deal with Blue Nile Inc, a leading online jeweller in the US, and also opened its 54th showroom and first in Yamuna Nagar.
In 2014-15, PC Jeweller launched WearYourShine.com, its online retail store.
In 2015-16, PC Jeweller laun